in a previous post, i compared two chanel ads. i created a page that displays some chanel no5 ads from throughout the years.
Wednesday, April 21, 2010
here's an ad that i found really interesting for the united colors of benetton.
as you can see, the models in this ad are dressed outlandishly! i don't know that i have ever or will ever see anyone dressed this way. what this advertisemet did do though, was catch my attention. and isn't that what advertising is really all about? the way we advertise has certainly changed, but the main goal has, and will remain the same.
Wednesday, April 14, 2010
as i mentioned in my podast, i am an employee at the clothing store, forever 21. it has been about a year that i have worked there and since then, i have learned a lot about how advertising plays a huge role in sales.
first of all, it is extremely important to have good displays. if the merchandise was not set up in a way that looked attractive and appealing, we would have some trouble selling it. when making a display, it is important to use various types of merchandise. an example of this is layering. this could mean pairing tank tops under shirts or maybe leggings under a dress. another good technique is paring jewelry and other accessories such as a purse or a headband.
Wednesday, April 7, 2010
Wednesday, March 31, 2010
in previous posts, i've discussed that one way advertising has really changed is the fact that models seem to be more exposed. but does this always sell a product?
in this ad from the 1960's, the model is wearing a swimsuit but it is not advertised in a suggestive way. personally, i find ads like these much more appealing and i would be more likely to buy a product that is not advertised in a scandalous way.